LOVE LETTER FROM EDEN

 

 

Dear Friends,

 The concept of women buying jewelry for themselves is no longer considered to be a social anomaly. At EDEN WOO, we recognize this and hope to do more than to simply normalize this socioeconomic shift.

 To us, the gesture of women buying jewelry for themselves goes deeper than "treat yourself"; it represents emancipation from the sociohistorical discourses and expectations that women have shouldered since the beginning of time—since Eden. 

 And for anyone else who can relate—even if you don't identify as female, even if you're neither here nor there, or if you're just searching for your place in a universe that feels like it was designed for someone else—we hope that you can find comfort in this space that fully accepts you.

 We cannot let ourselves be defined by the people or places that cannot embrace us as we are. Our message is about reclaiming ownership of our self-worth by channeling it from within and promoting self-love through jewelry as a medium of self-expression. Because until we learn to accept and value who we are, only then are we free to be the best versions of ourselves.

 

Much love,

 

  
   —The Founder and Owner of EWJ